Hello!

Francy Sánchez, UI & Brand Designer.
Francy Sánchez, UI & Brand Designer.
Francy Sánchez, UI & Brand Designer.

I'm Francy,

a UI & Brand Designer.

Most brands look great on a moodboard and fall apart in the product. I fix that gap turning brand systems into interfaces that are consistent, easy to build, and designed to convert.

E-commerce

Branding

My Portfolio

Selected projects and the thinking behind them.

My Portfolio

Selected projects and the thinking behind them.

About Me

A closer look at who I am, how I work, and what drives me.

About Me

A closer look at who I am, how I work, and what drives me.

Contact Me

Got a project or an opening? Let's talk.

Contact Me

Got a project or an opening? Let's talk.

My selected works

Four projects. Four very different problems. Here's what I did about them.

TeamUp

UX Design, UI Design, Web Design

A sports matchmaking app that connects players, fills courts, and gets people off their screens.

TeamUp sports matchmaking app — UI design

TeamUp

UX Design, UI Design, Web Design

A sports matchmaking app that connects players, fills courts, and gets people off their screens.

TeamUp sports matchmaking app — UI design

TeamUp

UX Design, UI Design, Web Design

A sports matchmaking app that connects players, fills courts, and gets people off their screens.

TeamUp sports matchmaking app — UI design

Nutri11

E-commerce UX/UI, CRO Design

E-commerce UI for the #1 nutrition doctor in the US and Latin America — designed to sell more than one product at a time.

Nutri11 e-commerce product page design

Nutri11

E-commerce UX/UI, CRO Design

E-commerce UI for the #1 nutrition doctor in the US and Latin America — designed to sell more than one product at a time.

Nutri11 e-commerce product page design

Nutri11

E-commerce UX/UI, CRO Design

E-commerce UI for the #1 nutrition doctor in the US and Latin America — designed to sell more than one product at a time.

Nutri11 e-commerce product page design

Leal

Brand Identity, Brand Book

A bold brand identity for one of Latin America's fastest-growing loyalty platforms.

Leal brand identity and brand book

Leal

Brand Identity, Brand Book

A bold brand identity for one of Latin America's fastest-growing loyalty platforms.

Leal brand identity and brand book

Leal

Brand Identity, Brand Book

A bold brand identity for one of Latin America's fastest-growing loyalty platforms.

Leal brand identity and brand book

Alfasent

E-commerce UX/UI, CRO Design, Redesign

A full redesign for a luxury dupe fragrance brand — from basic Shopify theme to conversion-focused, premium UI.

Alfasent fragrance e-commerce redesign

Alfasent

E-commerce UX/UI, CRO Design, Redesign

A full redesign for a luxury dupe fragrance brand — from basic Shopify theme to conversion-focused, premium UI.

Alfasent fragrance e-commerce redesign

Alfasent

E-commerce UX/UI, CRO Design, Redesign

A full redesign for a luxury dupe fragrance brand — from basic Shopify theme to conversion-focused, premium UI.

Alfasent fragrance e-commerce redesign

"Francy is incredibly easy to work with — always reliable, full of new ideas, and genuinely invested in the product. She has a strong grasp of UX and flow, and her work has made a real difference for the app and the team."

Edmond Saad

Founder - TeamUp

Nicole Heid
Edmond S
Daniela Cifuentes

How I work

Three things that probably matter more than my software list.

(01)

I can see a brand before it exists

Give me a rough idea and I'll show you what it could look like. It's why clients keep handing me the creative direction, even when they only hired me for the UI.

(01)

I can see a brand before it exists

Give me a rough idea and I'll show you what it could look like. It's why clients keep handing me the creative direction, even when they only hired me for the UI.

(02)

I speak business, not just design

I came from advertising, so I think about why before how. Conversion, AOV, the reason someone's spending money on this — that's part of the brief.

(02)

I speak business, not just design

I came from advertising, so I think about why before how. Conversion, AOV, the reason someone's spending money on this — that's part of the brief.

(03)

I'm comfortable being wrong

I'd rather kill my own idea early than defend it into production. Feedback isn't a threat — it's a shortcut to a better answer.

(03)

I'm comfortable being wrong

I'd rather kill my own idea early than defend it into production. Feedback isn't a threat — it's a shortcut to a better answer.

My numbers say it all

No fluff. Just the work.

+30

Projects shipped

+9

Years doing this

12K+

Views on Behance

Hey! That’s me.

Curious by nature, creative by choice, committed always.

I started in advertising, which is a fancy way of saying I learned to ask why before how. That stuck. Now I build brand systems and take them where they actually matter: into the product, into the interface, into the screen someone's looking at right now.

I care about the details nobody notices until they're wrong.

Based in Bogotá. Working with brands everywhere, in Spanish and English.

UI Design95%
Figma95%
Brand & Identity Systems90%
Adobe Creative Cloud90%
CRO-focused Design90%
AI-assisted design90%

CAPABILITIES

The stuff I'm actually good at. No filler.

UI Design

Visual Direction

Identity & Branding

E-commerce Design

CRO-focused Design

Strategy & Communication

AI-assisted Workflows