Open to projects and roles

Hi!

Francy Sánchez, UI & Brand Designer.
Francy Sánchez, UI & Brand Designer.
Francy Sánchez, UI & Brand Designer.

I’m Francy,

I help your brand look as good as what you sell.

I work on your brand identity, photos and online store, so everything feels consistent and your customers find it easy to buy.

Not sure where to start? There’s a 2-minute quiz below.

UI Design

Brand

Does your brand look different in every post?

Every time you post, it looks a little different.

Does your brand look different in every post?

Every time you post, it looks a little different.

Your store doesn't feel like you?

It works, but it looks like a template.

Your store doesn't feel like you?

It works, but it looks like a template.

Your photos don't do it justice?

Your product looks great in person, but not so much in photos.

Your photos don't do it justice?

Your product looks great in person, but not so much in photos.

I’VE WORKED WITH

  • ConvertMate

  • L’essence

  • Antojao

  • Pacifikamente

  • Gold Tree

  • Boho Food Market

  • Leal

  • doTERRA

  • TeamUp

  • Boho Expo

SERVICES

How can I help you?

You can start with just one thing, or do it all with me.

(01)

Brand identity

If you're just starting, or you feel your brand fell short. Logo, colors, fonts and brand guide.

(01)

Brand identity

If you're just starting, or you feel your brand fell short. Logo, colors, fonts and brand guide.

(02)

Art direction

If your product is beautiful but the photos don't do it justice. Visual style, photo guide and AI images.

(02)

Art direction

If your product is beautiful but the photos don't do it justice. Visual style, photo guide and AI images.

(03)

Online store

If you already sell and want a store that looks like your brand. Home, product, collections and cart.

(03)

Online store

If you already sell and want a store that looks like your brand. Home, product, collections and cart.

(04)

Want it all?

I do the brand, the photos and the store in one process.

(04)

Want it all?

I do the brand, the photos and the store in one process.

FREE QUIZ

Not sure where to start?

Answer four questions and I’ll tell you what I’d do in your place.

Brand check · 2 min

Find out where to start with your brand

Answer 4 quick questions and I'll tell you what I'd do in your place.

4 questionsNo sign-upInstant result

Free!

  • +9 years of experience

  • ✦

  • Brand identity

  • ✦

  • +50 projects delivered

  • ✦

  • Art direction

  • ✦

  • Online stores

  • ✦

  • Online stores

  • ✦

  • +50 projects delivered

  • ✦

  • AI design workflows

  • ✦

  • +9 years of experience

  • ✦

  • Design systems

  • ✦

PORTFOLIO

See my work

Projects I did at agencies, at companies and on my own.

La Fiebre de Viajar

E-commerce UX/UI, art direction

Online store redesign for a Costa Rican travel backpack brand, so people pick the right backpack without doubts.

La Fiebre de Viajar

E-commerce UX/UI, art direction

Online store redesign for a Costa Rican travel backpack brand, so people pick the right backpack without doubts.

La Fiebre de Viajar

E-commerce UX/UI, art direction

Online store redesign for a Costa Rican travel backpack brand, so people pick the right backpack without doubts.

Glow & Vibe

E-commerce UX/UI, art direction

Online store redesign for a Mexican intimate wellness brand, so shopping feels calm from the very first visit.

Glow & Vibe

E-commerce UX/UI, art direction

Online store redesign for a Mexican intimate wellness brand, so shopping feels calm from the very first visit.

Glow & Vibe

E-commerce UX/UI, art direction

Online store redesign for a Mexican intimate wellness brand, so shopping feels calm from the very first visit.

TeamUp

UX Design, UI Design, Web Design

A sports matchmaking app that connects players, fills courts, and gets people off their screens.

TeamUp sports matchmaking app — UI design

TeamUp

UX Design, UI Design, Web Design

A sports matchmaking app that connects players, fills courts, and gets people off their screens.

TeamUp sports matchmaking app — UI design

TeamUp

UX Design, UI Design, Web Design

A sports matchmaking app that connects players, fills courts, and gets people off their screens.

TeamUp sports matchmaking app — UI design

Nutri11

E-commerce UX/UI, CRO Design

E-commerce UI for the #1 nutrition doctor in the US and Latin America — designed to sell more than one product at a time.

Nutri11 e-commerce product page design

Nutri11

E-commerce UX/UI, CRO Design

E-commerce UI for the #1 nutrition doctor in the US and Latin America — designed to sell more than one product at a time.

Nutri11 e-commerce product page design

Nutri11

E-commerce UX/UI, CRO Design

E-commerce UI for the #1 nutrition doctor in the US and Latin America — designed to sell more than one product at a time.

Nutri11 e-commerce product page design

Leal

Brand Identity, Brand Book

A bold brand identity for one of Latin America's fastest-growing loyalty platforms.

Leal brand identity and brand book

Leal

Brand Identity, Brand Book

A bold brand identity for one of Latin America's fastest-growing loyalty platforms.

Leal brand identity and brand book

Leal

Brand Identity, Brand Book

A bold brand identity for one of Latin America's fastest-growing loyalty platforms.

Leal brand identity and brand book

Alfasent

E-commerce UX/UI, CRO Design, Redesign

A full redesign for a luxury dupe fragrance brand — from basic Shopify theme to conversion-focused, premium UI.

Alfasent fragrance e-commerce redesign

Alfasent

E-commerce UX/UI, CRO Design, Redesign

A full redesign for a luxury dupe fragrance brand — from basic Shopify theme to conversion-focused, premium UI.

Alfasent fragrance e-commerce redesign

Alfasent

E-commerce UX/UI, CRO Design, Redesign

A full redesign for a luxury dupe fragrance brand — from basic Shopify theme to conversion-focused, premium UI.

Alfasent fragrance e-commerce redesign

PROCESS

How I work

From the first chat to launch.

(01)

First, lots of questions

Before I open Figma, I want to understand your brand and who you sell to.

(01)

First, lots of questions

Before I open Figma, I want to understand your brand and who you sell to.

(02)

Then, the style

We define colors, fonts, photos and tone together.

(02)

Then, the style

We define colors, fonts, photos and tone together.

(03)

Next, the design

Designed for the buyer, and mobile first.

(03)

Next, the design

Designed for the buyer, and mobile first.

(04)

And I'm with you until the end

I check every screen before it goes live.

(04)

And I'm with you until the end

I check every screen before it goes live.

(01)

First, lots of questions

Before I open Figma, I want to understand your brand and who you sell to.

(02)

Then, the style

We define colors, fonts, photos and tone together.

(03)

Next, the design

Designed for the buyer, and mobile first.

(04)

And I'm with you until the end

I check every screen before it goes live.

“Francy is incredibly easy to work with: always reliable, full of fresh ideas and truly committed to the product. She knows UX and flows inside out, and her work made a real difference for the app and the team.”

Edmond Saad

Founder, TeamUp

Nicole Heid
Edmond S
Daniela Cifuentes

EXPERIENCE

Looking for someone to join your team?

Today I lead a design team and I really enjoy it. If your company needs someone who thinks about the brand and the screen at the same time, let’s talk.

  • 2025 · now

    Design Lead · ConvertMate

    Remote

    I lead the design area and set its quality standards.

    I design stores built to sell more, together with conversion specialists.

  • 2022 · 2026

    UX/UI Designer · Connect Nodes IO

    Remote

    I designed interfaces and websites, like the Gold Tree store.

    I led the social media content strategy.

  • 2021 · 2022

    Marketing Creative Designer · doTERRA

    Bogotá

    I led creative production for Colombia and Ecuador.

    I made campaigns, emails, event pieces and print.

  • 2019 · 2021

    Graphic Designer · Leal

    Bogotá

    I created the brand's full visual identity.

    The case study has over 12,000 views on Behance.

  • 2018 · 2019

    Design Lead · Ópera Inversiones Urbanas

    Bogotá

    I built the image of several Colombian brands, like Boho Expo.

    I designed digital pieces, merch and emails, and planned photo shoots.

  • 2016 · 2017

    Visual Creative · RC/FARÍAS

    Bogotá

    I started as an intern and stayed on as a junior designer.

    I designed digital and print pieces for fashion, food and finance.

  • 2025 · now

    Design Lead · ConvertMate

    Remote

    I lead the design area and set its quality standards.

    I design stores built to sell more, together with conversion specialists.

  • 2022 · 2026

    UX/UI Designer · Connect Nodes IO

    Remote

    I designed interfaces and websites, like the Gold Tree store.

    I led the social media content strategy.

  • 2021 · 2022

    Marketing Creative Designer · doTERRA

    Bogotá

    I led creative production for Colombia and Ecuador.

    I made campaigns, emails, event pieces and print.

  • 2019 · 2021

    Graphic Designer · Leal

    Bogotá

    I created the brand's full visual identity.

    The case study has over 12,000 views on Behance.

  • 2018 · 2019

    Design Lead · Ópera Inversiones Urbanas

    Bogotá

    I built the image of several Colombian brands, like Boho Expo.

    I designed digital pieces, merch and emails, and planned photo shoots.

  • 2016 · 2017

    Visual Creative · RC/FARÍAS

    Bogotá

    I started as an intern and stayed on as a junior designer.

    I designed digital and print pieces for fashion, food and finance.

2025 · now

Design Lead · ConvertMate

Remote

I lead the design area and set its quality standards.

I design stores built to sell more, together with conversion specialists.

2022 · 2026

UX/UI Designer · Connect Nodes IO

Remote

I designed interfaces and websites, like the Gold Tree store.

I led the social media content strategy.

2021 · 2022

Marketing Creative Designer · doTERRA

Bogotá

I led creative production for Colombia and Ecuador.

I made campaigns, emails, event pieces and print.

2019 · 2021

Graphic Designer · Leal

Bogotá

I created the brand's full visual identity.

The case study has over 12,000 views on Behance.

2018 · 2019

Design Lead · Ópera Inversiones Urbanas

Bogotá

I built the image of several Colombian brands, like Boho Expo.

I designed digital pieces, merch and emails, and planned photo shoots.

2016 · 2017

Visual Creative · RC/FARÍAS

Bogotá

I started as an intern and stayed on as a junior designer.

I designed digital and print pieces for fashion, food and finance.

Swipe to see my full experience →

WHAT I DO

What I can bring to your team

UI Design

Art direction

Brand identity

E-commerce design

Design systems

Team leadership

AI workflows

Questions I get a lot

Let’s talk

Have a project or a role for me? Write to me and I’ll reply in less than 48 hours.

Location

Bogotá, Colombia

A project

A role

Have a project? A role to fill? Just want to say hi?

I'd love to hear from you. 👋

No pressure. Just write to me.

© 2026 Frantastic — Francy Sánchez

Have a project? A role to fill? Just want to say hi?

I'd love to hear from you. 👋

No pressure. Just write to me.

© 2026 Frantastic — Francy Sánchez

Have a project? A role to fill? Just want to say hi?

I'd love to hear from you. 👋

No pressure. Just write to me.

© 2026 Frantastic — Francy Sánchez