Nutri11
E-commerce UI for the #1 nutrition doctor in the US and Latin America — designed to sell more than one product at a time.
Client:
Nutri11
Category:
E-commerce UX/UI, CRO Design
My Role:
UX/UI Designer · Visual Direction · AI-assisted Workflows
Supplements for real people — not just gym culture.
Nutri11 is the supplement brand of Dr. Guillermo Rodríguez Navarrete — the #1 nutrition doctor in the US and Latin America. The products are designed for families and people who want to live healthier, not for bodybuilders or extreme fitness niches. The challenge was to make the brand feel credible, warm, and premium — without falling into the typical supplement clichés.
I designed the full experience: home, PDP, collection, cart, and navigation, in English and Spanish, with product pages built around bundles rather than single items, to lift average order value.
The hard part wasn't speed. It was making sure it didn't feel like AI.
AI handled the volume. The direction stayed mine.
Once the visual system was defined: type, color, spacing, tone, I used AI to extend it into the pieces that usually eat the most time: cart, checkout, menu, footer, and secondary flows. The brand also had no lifestyle photography, so I directed the full visual world from product shots alone.
The risk with AI is that everything starts looking like everything else. Every output went through me, adjusted, rejected, or rebuilt until it matched the system. The tool moved fast. The criteria didn't change.
This project was completed during my work as Design Lead at ConvertMate.
ConvertMate
CRO Agency
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