Alfasent
A full redesign for a luxury dupe fragrance brand — from basic Shopify theme to conversion-focused, premium UI.
Client:
Alfasent
Category:
E-commerce UX/UI, CRO Design, Redesign
My Role:
UX/UI Designer · Visual Direction
Same brand. Completely different experience.
Alfasent sells luxury fragrance dupes at an accessible price. Their product was strong, their site wasn't doing it justice. I redesigned the full experience: home, PDP, bestseller page, collection, cart, sticky add-to-cart, and navigation.
You can't smell a perfume through a screen.
So the design has to do the work.
I created two features to solve the core problem of buying fragrance online: an aroma quiz that matches users to a scent, and a bundle selector where users pick their preferred notes to find the right perfume. The visual direction shifted from a generic light theme to a dark, editorial aesthetic — premium without the premium price.
This project was completed during my work as Design Lead at ConvertMate.
ConvertMate
CRO Agency
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