Glow & Vibe: an intimate wellness store where shopping feels calm
Glow & Vibe is a Mexican intimate wellness brand. I redesigned its online store with first-time buyers in mind: they should trust it from the moment they land, find what's right for them fast, and pay without friction.
E‑commerce redesign
Glow & Vibe, Mexico
UI/UX design and art direction
ConvertMate
Figma, Claude Code, Magnific
01
The starting point
A brand with a lot to say
Glow & Vibe wants to talk about pleasure as self-care, far from the stereotypical sex shop. Most of its customers come from Instagram, on their phones, without knowing the brand yet.
I started from the store's CRO audit. The key insight: the store had plenty of reasons to be trusted, but you couldn't see them.
02
Who we're talking to
Three ways people arrive at the store
“I've never bought anything like this. Which one is right for me, and will it arrive discreetly?”
“We want something for both of us, without anyone knowing what it is.”
“I already know a bit. I want to know if it's safe for my body and good quality.”
03
Process
From the audit to every screen
04
What I decided and why
Every decision answers a question
Trust, up top
The first thing you see when you land is the rating, discreet shipping, and safe materials.
Answers: will it arrive discreetly?Choose by your situation
You pick whether it's your first time, you're shopping as a couple, or you already know a bit, and the store shows you products made for that.
Answers: which one is right for me?A catalog that's easy to browse
I organized the menu by category, with search always at hand and two featured products for people who don't know where to start.
Answers: where's what I'm looking for?Reviews you can see
Videos of customers opening their order: you see the product quality, and that the package arrives with nothing that gives away what's inside.
Answers: is it any good?
05
Product page: before and after
Where the purchase is decided
Before
No reviews in sight
Trust buried in a long list at the end
The sticky bar covered the buy button
After
Benefits in three lines, before the price
Price, discount, and shipping next to the button
A buy bar that follows you as you scroll
06
Collection, filters, and cart
The rest of the journey, also on mobile
Collection
Filters
Cart
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LEGAL NOTICE
This project was developed as part of my work as a designer at ConvertMate, within its High Conversion e-commerce service, for its client Glow & Vibe. ConvertMate and Glow & Vibe own the rights to the project, its designs, the brand, and all related materials. It appears in this portfolio only to show my professional experience and does not imply ownership, endorsement, sponsorship, or a direct business relationship between Glow & Vibe and me. The audit, strategy, and project data belong to ConvertMate and its client, and are only mentioned here in general terms. Images may show design proposals that differ from the final published version. If you own any of these materials and want me to remove them, write to me at francymse@gmail.com.